As you know I am really a fan of Foursquare. Recently I found this cool little app for the iPhone, called foursQR. Android users are out of luck for now, but hopefully the app soon will join the most widely used mobile platform.
The app lets you check into a venue by scanning a QR code. I think this is very good for business owners and event or venue managers.
The immediate use cases that come to mind for me are these:
- Large area that could be considered one venue can easily be split and people can check into the right area. Think baseball stadium, amusement park, outdoor mall.
- Venues that are overshadowed by many other surrounding venues.
- Venues that are not in line of sight from the GPS and are hard to find.
- Businesses with checkin specials. Why not make it easier for people to checkin and connect with you?
I got wind of this app from Chris Thompson on his article: iPhone app uses a QR code to check you in on foursquare, and I thought it was a great find.
The app is $.99 and it should be a welcome additional tool in the arsenal of any Foursquare venue manager or business trying to maximize their geotargeted social media approach.
Yes, I know QR codes aren’t all that, in fact Chris points out some of the downsides of this app. I still like QR Codes and think they’re a good solution for businesses and for some people. And if they help get a few more eyeballs on your product, store or service, then why not use them?