After many massive hits with many previous songs, OK GO teamed up with Chevy and took this video to the next level. Very cleverly based off another already viral video (Mario Theme Played with RC Car and Bottles)
This is what Social Media is all about, collaboration and strategic partnerships. Very smart move by Chevy to partner up with these super-creative guys and produce this video.
The guys are off-roading in a car (Chevy of course), and similar to the Mario Brother’s theme song video above, they have these paddles and “drumsticks” hanging out of the side of the car. There are 1000 instruments placed strategically throughout the course and these get played to the beat of the song as the car drives by and smacks them.
This is the kind of collaboration that companies need in order to leverage their brand with social media. In this case, we see a music video by a band that came from Youtube, and it’s very clever, but at the same time it’s a 4 minute Chevy commercial. Already at 2.25Million views and counting. Even if you don’t have the budget that Chevrolet does, you can still find a way to make your brand collaborate with others and leverage social media channels to distribute the message.
Now that’s how you do social media, 2+ Million views, overnight and counting. Tons of people are and were tweeting about it too!
Interesting #Chevy commercial with Ok Go. Made me want to go to the site.
— Timothy Whalin (@TimothyWhalin) February 6, 2012
I totally agree, I went to the site…
— Christian Adams(@ChristianGAdams) February 6, 2012
I agree, Honda could have partnered up with OK Go and it would have been good too.
— Bridget Nurre (@BNurreTODAY) February 5, 2012
You just can’t get this kind of commentary from traditional approaches.
Ok Go’s Chevy Sonic commercial is my favorite so far. #SuperBowl
— Alexander Burgos (@signoralfie) February 6, 2012
This is pure #win!
So next time you have to come up with a new marketing campaign, use a social media channel, get creative and let it rip, but don’t forget to. Think. Outside. The. Box.